e-Competence Center EMEA, Janssen Pharma

Company: Janssen Pharmaceutica, Beerse, Belgium Project: coordination of more than 20 e-initiatives across EMEA, and pilot projects such as e-detailing, e-clinical, and direct-to-consumer campaigns When: 2001 to 2002 On behalf of the eCompetence Centre EMEA – part of the international marketing unit – I ensured a smooth coordination and development of all portals and e-initiatives in…

Strategic marketing and communications making the best use of science and e-business

Company: Think Tank, Milano, Italy Project: strategic marketing and communications consultancy When: 1996 to 2000 As an independent consultancy, we focused on advising companies on new technologies and opportunities, and how to best use them to their advantage. We analysed their business requirements and helped them develop new corporate goals exploiting e-tools to enhance competitiveness.…