Who we are

Blue Highways provides freelance services on a long-term contract basis. The company is managed by Luca Segantini, a seasoned professional with a 25-year career in publishing, e-business, marketing and association management.

What we offer

Based out of Brussels, the Blue Highways team can brainstorm with you about your marketing and communications needs, and come up with the best mix to achieve your business objectives:

  • design, organize and manage events,
  • handle media relations and issues-based campaigns
  • develop printed and online publications,
  • set up innovative online projects,
  • launch, re-position or support a product or a product line, through well-designed marketing campaigns,
  • manage your association or network.

Blue Highways can take on projects in the pharmaceutical, biotech, technology, outsourcing and business transformation fields, providing not only great management skills but a considerable expertise in these sectors.

Why Blue Highways?

The name comes from a book: the roads marked in blue, on US maps, are the secondary ones, the small, forgotten paths that have been made obsolete by the fastest – and anonymous – highways. The team at Blue Highways provides services that go beyond the obvious and the standard, ensuring the creativity and competence of its management are put at the service of clients to identify the best solution by using a different perspective and approach to the issue.

We travel small roads and discover amazing things that we share with our clients!

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