e-Competence Center EMEA, Janssen Pharma

Company: Janssen Pharmaceutica, Beerse, Belgium

Project: coordination of more than 20 e-initiatives across EMEA, and pilot projects such as e-detailing, e-clinical, and direct-to-consumer campaigns

When: 2001 to 2002

On behalf of the eCompetence Centre EMEA – part of the international marketing unit – I ensured a smooth coordination and development of all portals and e-initiatives in the field of psychiatry and neurology.

– assured ROI of e-foundation in the CNS area
– developed appropriate portfolio of new offerings in line with business and marketing objectives
facilitated change management across all EMEA affiliated companies
coordinated the launch and maintenance of portals and product sites across EMEA (Europe, Middle-East, Africa), interacting with local business and e-business directors to ensure content development, sharing, and resource optimisation
the champion site – www.psychiatry24x7.com boasts 70,000+ visitors/month, with an average visit time of approx. 7 minutes
supported Medical Affairs Dpt. in launching a portal for recruitment of investigators and patients in company-supported clinical trials
led the e-side of a pan-European DTP campaign in the field of schizophrenia
coordinated a team of 25+ e-marketing executives across EMEA.

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