Company: Masson Publishing, Milano, Italy
Project: Commission, launch and market a substantial range of medical and veterinary textbooks for health practitioners and students
When: 1989 to 1992
Responsible for day-to-day planning and production of 100+ medical textbooks/year and a range of medical/dental journals.
– Advised the CEO on the best ways to build up the catalogue, and to strengthen the company’s position on the market
– Planned new titles, contacted prospective authors, reviewed publishing proposals, prepared publishing budgets
– Coordinated the workflow of new titles and translations from manuscript to printed book, reviewed/edited
manuscripts, assisted production dpt., provided inputs for cover/internal design
– Attended the Frankfurt Bookfair and had responsibility for acquiring/selling foreign rights.