Develop medical and veterinary textbooks

Company: Masson Publishing, Milano, Italy

Project: Commission, launch and market a substantial range of medical and veterinary textbooks for health practitioners and students

When: 1989 to 1992

Responsible for day-to-day planning and production of 100+ medical textbooks/year and a range of medical/dental journals.

– Advised the CEO on the best ways to build up the catalogue, and to strengthen the company’s position on the market
– Planned new titles, contacted prospective authors, reviewed publishing proposals, prepared publishing budgets
– Coordinated the workflow of new titles and translations from manuscript to printed book, reviewed/edited
manuscripts, assisted production dpt., provided inputs for cover/internal design
– Attended the Frankfurt Bookfair and had responsibility for acquiring/selling foreign rights.

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