e-Competence Center EMEA, Janssen Pharma Wednesday, April 25, 2007
Posted by Luca Segantini in Projects.Tags: ebusiness, ecompetence center, janssen, pharmaceuticals
add a comment
Company: Janssen Pharmaceutica, Beerse, Belgium
Project: coordination of more than 20 e-initiatives across EMEA, and pilot projects such as e-detailing, e-clinical, and direct-to-consumer campaigns
When: 2001 to 2002
On behalf of the eCompetence Centre EMEA – part of the international marketing unit – I ensured a smooth coordination and development of all portals and e-initiatives in the field of psychiatry and neurology.
Strategic marketing and communications making the best use of science and e-business Monday, April 23, 2007
Posted by Luca Segantini in Projects.Tags: communications, marketing, pharmaceuticals
add a comment
Company: Think Tank, Milano, Italy
Project: strategic marketing and communications consultancy
When: 1996 to 2000
As an independent consultancy, we focused on advising companies on new technologies and opportunities, and how to best use them to their advantage. We analysed their business requirements and helped them develop new corporate goals exploiting e-tools to enhance competitiveness. The company is active in the pharmaceutical/biotechnological, food, and IT fields. It provides a wide range of consultancy services to high tech companies, such as new media, health economics and marketing strategy.
