Targeting an eHealth audience: what doctors, pharmacists and patients want from pharmaceutical websites? Thursday, April 26, 2007
Posted by Luca Segantini in Thinking points.Tags: ehealth, patient websites
add a comment
The growth of the Internet to communicate with patients and health professionals has become a double-edged sword for pharmaceutical companies. While the Web has created unparalleled opportunities for companies to develop valuable long-term and close relationships with physicians and patients, it has also meant that they now have a much wider choice of sources for gathering information.
