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One case of a traditional publisher that has succedeed in making money with its online community Thursday, January 17, 2008

Posted by Luca Segantini in Thinking points.
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The following is an excerpt from an interview with John Ridding of Financial Times at Portfolio.com

It looks like they are doing well, and the threats from the Internet and the new technologies are turning in new business opportunities. It seems to me that the key to their success is the fact that they have scores of very loyal customers, who will consider anything that the FT does, online or offline, as a “must-have”.

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e-Competence Center EMEA, Janssen Pharma Wednesday, April 25, 2007

Posted by Luca Segantini in Projects.
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Company: Janssen Pharmaceutica, Beerse, Belgium


Project: coordination of more than 20 e-initiatives across EMEA, and pilot projects such as e-detailing, e-clinical, and direct-to-consumer campaigns

When: 2001 to 2002

On behalf of the eCompetence CentreĀ EMEA – part of the international marketing unit – I ensured a smooth coordination and development of all portals and e-initiatives in the field of psychiatry and neurology.

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Building an online hospital marketplace and real-time auctions site Tuesday, April 24, 2007

Posted by Luca Segantini in Projects.
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Company: eumediX.com, Weesp, The Netherlands

Project: build an online hospital marketplace and real-time auctions site

When: 2000 to 2001

eumediX.com is a pan-European provider of e-procurement services (including online auctions) to hospitals and medical devices and pharma companies. Within the company, I had the overall responsibility for all activities related to marketing and public relations, including the management of the website content and all e-initiatives, as described below.

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