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Become one of the European ACES Friday, January 16, 2009

Posted by Luca Segantini in Business update, Projects.
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SBPOA – The Shared Services and Business Process Outsourcing Association Wednesday, April 25, 2007

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Company: SharedXpertise, Brussels, Belgium

Project: Launch and develop a global association in the field of shared services and business process outsourcing

When: 2002 to 2007

SharedXpertise manages the day-to-day running of professional associations. The company has been set up to provide the Shared Services and Business Process Outsourcing Association (SBPOA), a global association with more than 7,000 members, with online and offline services. These include membership management, a content-rich portal, publishing several magazines, research, training and event management. The Association has a worldwide presence.

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e-Competence Center EMEA, Janssen Pharma Wednesday, April 25, 2007

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Company: Janssen Pharmaceutica, Beerse, Belgium


Project: coordination of more than 20 e-initiatives across EMEA, and pilot projects such as e-detailing, e-clinical, and direct-to-consumer campaigns

When: 2001 to 2002

On behalf of the eCompetence CentreĀ EMEA – part of the international marketing unit – I ensured a smooth coordination and development of all portals and e-initiatives in the field of psychiatry and neurology.

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Building an online hospital marketplace and real-time auctions site Tuesday, April 24, 2007

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Company: eumediX.com, Weesp, The Netherlands

Project: build an online hospital marketplace and real-time auctions site

When: 2000 to 2001

eumediX.com is a pan-European provider of e-procurement services (including online auctions) to hospitals and medical devices and pharma companies. Within the company, I had the overall responsibility for all activities related to marketing and public relations, including the management of the website content and all e-initiatives, as described below.

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Strategic marketing and communications making the best use of science and e-business Monday, April 23, 2007

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Company: Think Tank, Milano, Italy

Project: strategic marketing and communications consultancy

When: 1996 to 2000

As an independent consultancy, we focused on advising companies on new technologies and opportunities, and how to best use them to their advantage. We analysed their business requirements and helped them develop new corporate goals exploiting e-tools to enhance competitiveness. The company is active in the pharmaceutical/biotechnological, food, and IT fields. It provides a wide range of consultancy services to high tech companies, such as new media, health economics and marketing strategy.

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Coordinate a range of scientific publications and CD ROMs Sunday, April 22, 2007

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Company: Adis International, Milano (Italy) and Chester (UK)

Project: editorial director for marketing publications, scientific congress highlights, CD ROMs and other formats used to disseminate the proprietary “digital soup” of Adis Intl

When: 1992 to 1996

Responsible for proposals development, researching scientific information, writing and assembling various kind of printed/multimedia items directed to promote an enhanced knowledge of specific drugs or therapeutic classes. The main clients were pharmaceutical companies, at an Italian or European level. Main titles were Drugs, Clinical Pharmacokinetics, PharmacoEconomics, Neuropsychiatric Drugs.

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Develop medical and veterinary textbooks Saturday, April 21, 2007

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Company: Masson Publishing, Milano, Italy

Project: Commission, launch and market a substantial range of medical and veterinary textbooks for health practitioners and students

When: 1989 to 1992

Responsible for day-to-day planning and production of 100+ medical textbooks/year and a range of medical/dental journals.

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Responsibility for commercial expansion and technical assistance of a diagnostic product line Friday, April 20, 2007

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Company: Biotest AG, Milano, Italy

Project: Area manager for Northern Italy

When: 1987 to 1989

Responsible for business development/technical assistance on several diagnostic kits for microbiology labs. Established and successfully developed sales, performed demonstrations, and followed-up users of Biotest microbiology products. Took care also of publishing activities (writing/producing brochures, technical manuals, scientific literature).